Who We Are

Grupo Xela is a premier Hispanic marketing agency owned and operated by a group of highly energized Latino professionals driven by one simple belief: "Authentic Hispanic Insights". Since 2003, Grupo Xela has become a leading Hispanic marketing agency in the region, providing bilingual (English/Spanish) and multicultural marketing services to leading consumer goods companies.

What We Do

We provide an integrated approach to Hispanic research by combining the use of marketing techniques with our knowledge of the Latino consumer, "We speak the language, we know the people, we live the culture™". Our goal is to help companies like yours truly understand and creatively reach the Hispanic market.

Our Services

Hispanic Research Design
Hispanic Focus Groups
Hispanic Panelist Recruitment
Bilingual Discussion Moderators
One-on-One In-depth Interviews
Over-the-Telephone Interviewing
In-Home Visits & Shop-Alongs
Translation and Interpretation
Project Management
Study Reporting
On-line Surveying
Hispanic Direct Mailing

Our Team

JOSE D. CUESTA

jose.cuesta@grupoxela.com

MARIA C. MOLINA

maria.molina@grupoxela.com

MARIO A. VILLAMIZAR

mario.villamizar@grupoxela.com

LINETH LIZARAZO

estudio@grupoxela.com

Why Grupo Xela

We employ multicultural and bilingual professionals who love what they do and can truly understand the complexity of the Hispanic market.

We own a segment and Up-To-Date database with more than 5,000 hispanic consumers in Cincinnati, Columbus, Louisville, Indianapolis, Atlanta and Chicago.

We are recognized for our professional and rigorous Hispanic marketing research processes that allow us to capture the unique cultural insight of the Hispanic consumer, helping companies connect brands with the growing Hispanic Consumer population.

We are a U.S. Certified Minority Business Enterprise (MBE) by the Ohio Department of Administrative Services (OhioDAS).

We speak the language, we know the people, we live the culture.

Where We Are

Grupo Xela, is headquartered in Cincinnati, Ohio for North American Operations and in Bogotá, Colombia for Latin America.

USA

7361 E KEMPER RD STE B
CINCINNATI OH 45249
TEL: (513) 351-2200

COLOMBIA

CRA 12A # 77A - 52 OF 303
BOGOTA D.C, COLOMBIA
TEL: (57) 316-743-8440