We speak the language,
we know the people,
we live the culture.
Who We Are
Grupo Xela is a premier Hispanic marketing agency owned and operated by a group of highly energized Latino professionals driven by one simple belief: “Authentic Hispanic Insights”. Since 2003, Grupo Xela has become a leading Hispanic marketing agency in the region, providing bilingual (English/Spanish) and multicultural marketing services to leading consumer goods companies.
What We Do
We provide an integrated approach to Hispanic research by combining the use of marketing techniques with our knowledge of the Latino consumer, “We speak the language, we know the people, we live the culture™”. Our goal is to help companies like yours truly understand and creatively reach the Hispanic market.
Our Services
Hispanic Research Design
Hispanic Focus Groups
Hispanic Panelist Recruitment
Bilingual Discussion Moderators
One-on-One In-depth Interviews
Over-the-Telephone Interviewing
In-Home Visits & Shop-Alongs
Translation and Interpretation
Project Management
Study Reporting
On-line Surveying
Hispanic Direct Mailing
Our Team
JOSE D. CUESTA
DIRECTOR
jose.cuesta@grupoxela.com
MARIA C. MOLINA
PROJECT DIRECTOR
maria.molina@grupoxela.com
MARIO A. VILLAMIZAR
DIRECTOR OF TECHNOLOGY
mario.villamizar@grupoxela.com
Why Grupo Xela
We employ multicultural and bilingual professionals who love what they do and can truly understand the complexity of the Hispanic market.
We own a segment and Up-To-Date database with more than 5,000 hispanic consumers in Cincinnati, Columbus, Louisville, Indianapolis, Atlanta and Chicago.
We are recognized for our professional and rigorous Hispanic marketing research processes that allow us to capture the unique cultural insight of the Hispanic consumer, helping companies connect brands with the growing Hispanic Consumer population.
We are a U.S. Certify Minority Business Enterprice (MBE) by the Ohio Deparment of Administrative Services (OhioDAS).
We speak the language, we know the people, we live the culture.
Where We Are
Grupo Xela, is headquartered in Cincinnati, Ohio for North American Operations and in Bogotá, Colombia for Latin America.
USA
7361 E KEMPER RD STE B
CINCINNATI OH 45249
TEL: (513) 351 – 2200
COLOMBIA
CRA 12 A # 77A – 52 OF 303
BOGOTÁ D.C, COLOMBIA
TEL: (57) 316 -743-8440
Become a Grupo Xela Consumer Panelist!
¡Conviértete en Panelista de Grupo Xela!